Best Innovation Project – NEW

(JUDGING – 100% WRITTEN SUBMISSION)
This category will be judged completely on a written submission of no more than 1,500 words, plus accompanying appendix with documents and pictures where relevant.

CRITERIA FOR ENTRY: Should demonstrate a project or initiative that showcases an innovation in the property that has led to the hotel’s success either in guest services, recruitment or retention, customer engagement or efficiency.
The written submission should address the essential elements listed here plus the following:

CATEGORY SPECIFIC QUESTIONS

• Description of the project and why it was important for the business
• How the project concept was initiated and the person/team who had carriage of the project
• Why the project is considered innovative
• Did the implementation of the project lead to significant changes in processes or services within the property? Describe the culture of innovation and approaches to instil this
• How was the success of the project measured? Is the result long term change in the business?
• New service and/or customer experience that is unique to the industry, provides new customer value and/or is a source of competitive advantage