Best Marketing Activity - NEW

JUDGING (100% WRITTEN SUBMISSION + OBSERVATION OF MARKETING PLATFORMS)

*ELIGIBLE FOR ENTRY INTO THE AHA NATIONAL AWARDS

OVERVIEW

This category recognises venue excellence regarding the approach taken to market their venue via several effective forms of marketing and communication. The judges are looking for innovation, relevance, and effectiveness in delivery.

WRITTEN SUBMISSION CRITERIA

• Evidence of the following:
• Research and planning to achieve marketing strategy
• Marketing activity relevant to size of hotel operation
• Effective website and social platforms and show examples of innovation to drive foot traffic
• Evidence of originality and creativity
• Brand messaging and brand appropriateness
• Consistency in branding
• Quality of promotion collateral
• Provide appropriate URLs to access your website and social media outlets
• Evidence of an increase in popularity as a result of the hotel’s marketing efforts over the qualifying period i.e., engagement with audience
• Integration with the venues overarching marketing and communications strategy